A track record of
thoughtful capital
Our portfolio reflects responsible stewardship, and lasting partnerships.
NexGen Fitness: Personalized Fitness, Scaled with Precision
Industry: Health & Wellness
NexGen Fitness redefines personal training with private studios offering one-on-one training and tailored programming. Pristine supports its expansion with growth capital and strategic advice. NexGen shows how boutique fitness can scale while maintaining client intimacy.
GO TO COMPANY SITE
Wink: Frictionless Payments, Reinvented
Industry: Fintech / Biometric Security
Wink is creating a biometric checkout platform using face and voice recognition instead of passwords and PINs. We shaped its brand identity and digital strategy, developing media and UX assets to position Wink as a leader in privacy-focused fintech.
GO TO COMPANY SITE
Fruitist: Superfruit Supply Chain, Global Reach
Industry: AgriTech / CPG
Fruitist, formerly Agrovision, is a superfruit company controlling production from field to shelf. Pristine aided in rebranding and strategic expansion resulting in a presence in 28 countries and over $400M in annual sales.
GO TO COMPANY SITE
Pristine Express Car Wash: Engineered for Exit
Industry: Automotive / Consumer Services
Pristine Express Car Wash grew through operational discipline and real estate strategy. In 2022 and 2024, it executed a multi-location roll-up, achieving a 7.61x MOIC on equity, showcasing its ability to scale through data-driven site selection and customer retention.
CerraCap Impact Venture Capital
Industry: Venture Capital / Enterprise Technology
CERRACAP IMPACT VENTURE CAPITAL, based in Southern California, is a global venture firm focused on early and growth-stage tech companies. They offer operational expertise and a broad network, not just capital.
GO TO COMPANY SITE
More Than Capital... A Commitment
Each portfolio company represents a relationship, not just a return. We are proud to stand behind businesses that employ real people, serve real communities, and anchor real economies. Our selective, high-conviction approach ensures that our capital is never just a transaction, it’s a transformational catalyst.
Let’s Advise with Intention
If you’re preparing to raise capital, exit a business, or explore strategic partnerships, we’re here to offer honest perspective, not a pitch. We don’t operate on volume.